How a Small Church Can Leverage a Church Online

I had coffee with a friend who planted a church a few years ago and he asked me how my job as an online campus pastor could in anyway help his new church. I loved the question because at first I wasn’t sure, but after some conversation and caffeine I had an idea and I wanted to share it with you.

All brick and mortar churches offer up a limited amount of church services on a weekend. You can’t offer more than 8 services at a given location because of daylight, volunteer time, and resources. This means every week there is on average around 4 hours your church location is ready for a new attender to experience your church and 164 hours underutilized. What if there was a way to leverage all 168 hours a week? What if there was a way for a new attender to experience what your church is all about on-demand anytime? Church online is the answer.

Five Steps to Get Up & Going:

1. Weekly capture your church service in high definition quality (welcome, music, & message).

2. Launch a church online experience page

3. Apply for a Google Grant to get $10,000 a month of online advertising through Google AdWords

4. Set up an advertising campaign targeting people within a 30 mile radius of your church address and direct traffic to your new 24/7 church online service page with your Google Grant money.*

5. Create a video and banner advertisement (place invite video/banner directly under your video player on your church online page) for everyone who visits your new online church experience to attend your local church (have your senior pastor do the invite video).

With five simple steps you will have a church service running 168 hours a week for new attenders to watch and get connected to your church targeting your local community.

*When setting up a Google AdWord campaign with your nonprofits’ Google Grant money use local language in the headline of the ad copy people from your city can identify with like “Watch LA Church Service” or “Live New York City Church Online” (insert your city name where the underline is located).

Examples:

If you want to accelerate the learning process sign up for my free 3 part video course here!


Jay Kranda (JayKranda.com) is the Online Campus Pastor and Extension Pastor at Saddleback Church in Lake Forest, CA. The Online Campus brings in over 20,000 people every week and 1,000 small group hosts open up their homes across the globe. Jay is the author of “Social Media Made Easy: Inexpensive Online Marketing Guide for Non-Profits” and is the Vice President of the Savannah Golf Classic charity. Jay is married to Jody and they have two boys.